Annie Bonito's primary aspiration is to encourage humankind to be loving and kind hearted to one another. To be better to ourselves and to others, to make this world a little better each day and to create relationships with each other that will last a lifetime. 

Annie Bonito is inspired by my late mother's name, Annie "Benita" Dahilig Duenas, who was always pleasant to anyone that she met and was loving to her friends & family around her. So with that said, I thought it was necessary to create the brand's culture around the love and kindness that she instilled in me and to the people that she loved.